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A TYPOLOGY OF MANNEQUINS - MICHAEL BOORMAN

If you have stumbled upon this page, it's probably because you have scanned the QR code on the first zine I have produced. If that is the case, thank you for supporting me and my creative passion. 

I thought I'd share a bit of an insight into my motive for producing this zine. If you haven't experienced the zine for yourself first, then I urge you to do so. This page won't ruin your experience, but I think it's important that you make you own judgement on LIFELESS before I share my thoughts behind it.

The following image is the first mannequin I captured. This was shot back in 2016, on an Olympus OM10 and Ilford HP5 Plus. At this stage, I was just taking a photo of something that intrigued me, but I later found that this intrigue grew as I captured more mannequins. I don't think I can pinpoint why they catch my attention so, but I think it's rooted in identity. 

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The following image is the first mannequin I captured. This was shot back in 2016, on an Olympus OM10 and Ilford HP5 Plus. At this stage, I was just taking a photo of something that intrigued me, but I later found that this intrigue grew as I captured more mannequins. I don't think I can pinpoint why they catch my attention so, but I think it's rooted in identity. 

Identity is a topic that people don't consider on a day-to-day basis, though it's a massive part of our lives. We're either sharing, or shaping our identity constantly; the very essence of who we are. I think it is important to consider what makes me who I am: What type of person do I want to be? What things do I want to influence my personality? My fashion? My tastes? My humour? And so on. So when I perceive these lifeless mannequins that appear to have a personality, I find it odd. We're meant to somehow relate to an inanimate object - "That mannequin looks good. I think I'd suit that top too". 

I also think it's interesting that the shop workers govern this personification. It's almost as if they're projecting their personality on to the mannequins. How much of the personalities of the mannequins is really the personality of the retail worker? Perhaps it's just myself that find this of intrigue, but I felt obliged to share this narrative with you all.

As to why I have chosen to produce this body of work as a typology, I felt it suited the narrative well. I was fortunate enough to study them and produce one in my studies, and I think it's a strong medium to channel stories. Particular typology works that I would recommend you viewing are:

Something that excited me about this project is its potential. Of course, I have produced this first zine, but the idea of producing another issue in future is an interesting one. As fashion changes over the years, and as new means of advertising are created, I look forward to capturing these changes. 

I wish to thank you again for supporting me. It means a lot that you would invest in the future of my photography journey. I also wish to draw attention to a few special folk that I spoke with whilst producing this publication. I'd really appreciate it if you checked them out and showed your support for them and their work.

And of course, I wish to thank all the creators of the zines I've acquired in the last few months. All of them are pure brilliance, each with their merits. If you haven't read the articles, then click here to look at the A LOOK AT: series.

Lastly, whilst you're here, why not check out the other awesome contributors to this website? We have a diverse group of creators producing some truly exceptional work. To learn a bit more about them, and to see their work, check out the Profiles page.

- MB.